The common goal for all sales representatives is to achieve the highest sales. However, for wholesale and retail sales representatives, there are other goals they aim for, including securing the best shelf space within the store, accurately predicting customer needs, and organizing them according to the scheduled visit plan to ensure quick product sales and reduce expired products. Therefore, a training course in sales management has been designed and developed to qualify a professional sales representative for wholesale and retail markets, providing participants with modern techniques in wholesale and retail sales, and equipping them with real experience to help them carry out daily customer visits.

Program Objectives:

How participants will benefit from attending the Wholesale and Retail Sales Representative Preparation Course:

By the end of the program, participants will have learned about:

• Customer behavior and identifying their needs and desires.

• Techniques for presenting products and securing premium display spaces.

• Types of objections customers may have and how to respond and address them.

• Sales techniques and client visits to major companies.

• The optimal method for writing visit reports and sales routes.

• Skills for writing and submitting reports and results to the sales supervisor.

Target Audience for the Program:

The target audience for attending the Wholesale and Retail Sales Representative Preparation Course:

• Individuals seeking to enhance their expertise and receive training in sales management.

• All employees working in wholesale and retail sales.

• Sales supervisors and representatives for wholesale and retail.

• Sales supervisors and representatives for key accounts.

• Job seekers looking for opportunities in wholesale and retail trade.

Sales Representative and Their Duties

• Types of targeted customers.

• Identifying customer needs and desires quickly and effectively.

• How to ask smart questions and get useful answers.

• Listening skills and paying attention to the customer.

• Advanced techniques for planning sales visits and steps for execution.

• Methods and techniques for presenting the product well.

• Persuasion techniques and motivating the customer to purchase.

• Types of customer objections and effective ways to handle objections.

• Closing the visit, writing the visit report, and sales paths.

• Writing and submitting reports and results to the sales supervisor.