Phone marketing relies on communicating with the customer via phone to explain the benefits of the service or product being marketed. This method has become widespread among marketers today, as it is rare to meet customers face-to-face due to the time and effort it requires. Therefore, most companies now have a dedicated department for marketing, whether through social media, email marketing, or phone marketing. In this article, we will explain the format of phone marketing, as it is one of the successful and popular marketing methods today.

The importance of phone sales is based on several points identified by financial management experts, which we will discuss in today's article. We will also talk about the key rules to follow for successful phone sales and provide a strategy to help you achieve a successful sales process through phone calls.

By using these rules and strategies accurately, you will gain phone sales skills in a short time and help grow your company's sales. You can find many courses on sales management and phone sales skills at the British Academy for Training and Development.

After completing the program, participants will be able to:

• Prepare well for communication.

• Use a distinguished and polite speaking style.

• Avoid using certain phrases (prohibited phrases).

• Handle calls when directed to a voicemail system.

• Track customers and record their opinions.

• Use proper call-closing techniques.

• Define and formulate key outcomes related to business issues and research problems.

• Identify and formulate actionable recommendations.

• Provide usable outputs at the end of the project.

• Write a research report, design, and present a presentation of the main findings that add value to the end user or client.

• Adhere to ethical issues and integrate them into the research findings reporting.

Target Audience for the Course:

• Current and potential employees in business and marketing research.

• Researchers within organizations, the public service, and non-governmental sectors.

• Managers who use marketing research services.

• Current and potential employees in marketing research.

• Researchers within organizations, the public service, and non-governmental sectors.

• Managers who use marketing research services.

• Managers and owners of government and private companies.

• Managers of large corporations.

• Owners of industrial, commercial, tourism, and service establishments.

• All those working in management and implementation.

• Anyone who wants to build promising companies with a bright future.