This course is provided by the British Academy of Training and Development to help people develop social media and online marketing strategy for business. The course will cover various Social Media Platforms (Facebook, Twitter, Linked In, Pinterest, Blogging, etc.) to help trainees decide which one is best according to their business needs and requirements. The course will enable participants to learn best practices and how to monitor people's online feedback about their business (your organization, your brand) and consider the suitable methods to counter negative comments.

Marketing is a set of business processes that include the distribution and sale of services and products, and is defined as a means of regulating the sale of goods by managing the rates and means of advertising and effective communication with potential or current clients. Other definitions of marketing are activities that make people aware of a company's products, and to make sure that these products are available and could be easily and smoothly purchased.

Social media and marketing: Group of online websites which are direct means of marketing which are associated with potential customers, by working on communication of company's information and products within the most effective social networks.

Marketing Objectives

Marketing seeks to achieve many goals, including:

  • Applying marketing activities that include development of public relations, promoting sales, and product distribution.
  • Enhance communication with consumers and provide added value.
  • Promote participation and cooperation between successful companies in the society.
  • Spending funds on advertising, and provide products that contribute to the individuals' needs.

Objectives and target group

This Master Degree is provided for the following audience:

  • Directors of TV Stations and News Agencies.
  • Directors of Editorial Departments.
  • Professions in charge of preparing and collecting information for TV Broadcasts.
  • TV Broadcast Editors, and Program Directors.
  • All staff working in the field of presenting and preparing TV Broadcasts.
  • Students of Media Departments in various Universities.
  • Government spokespersons.
  • People working in the media, marketing, public relations and business sectors. However, the course is also open to those interested in expanding their knowledge in the field.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

  • Training in the Management of Media Institutions.
  • Gaining advanced experience in preparation of Project Plans of Media Institutions.
  • Gaining experience in TV Programs Edition, Directing, and Broadcasting.
  • Participants will learn the optimum usage of various applications of social media, and thus how to grow their businesses and online marketing through social media domain.
  • Participants will also learn how to access a wealth of online data, allowing them to accurately measure the results of their campaigns and influence their campaign strategies.

Course Content

  • History and evolution of Public Relations system.
  • Theories and relevant principles in Public Relations, Communication and Social Sciences, as applied in the practice of Public Relations.
  • Creativity, organization, problem solving, and decision-making.
  • Research, Assessment and Evaluation of Public Relations
  • Planning communication and delivering an effective message including spreading across social media.
  • Ethics, risks, problems and crises.
  • Characteristics of public relations practice in companies, government agencies, advisory sectors, and non-profit sectors.
  • Explain the differences between advertising, integrated marketing communications, and Public Relations marketing.
  • The growing role of Public Relations in the marketing process.
  • Communication techniques in Marketing and Public Relations.
  • Develop measurable goals, evaluate results in public relations campaigns, and integrate sustainability principles.
  • Trademarks and public relations, including corporate brand, internal brand.
  • Engaging Consumer Communities: Using Social Media in Marketing and Public Relations.
  • Research, analysis and evaluation of public relations campaigns.

Course Date





Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£3800 / Member

Members NO. : 2 - 3
£3040 / Member

Members NO. : + 3
£2356 / Member

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