The Strategic Planning System & Methods of Activation


Planning is the administrative tasks that aim to achieve all the future goals of the organizations and institutions and the methods of determining these goals. The planning is to define the objectives to be achieved and to chart the route to them and to identify the means to reach that goal with clarity of perception of what can happen during the work of developments and developments This is appropriate for the ways of dealing with what has been called the plan and the municipal plan, provided that this is aimed at the largest and possible gains and the least possible losses, and planning is also the harmonization to reach what is required and what is available in practice it means mobilization, coordination and guidance resources and energies Human forces in order to achieve specific objectives are to achieve those goals in a given period of time determined by the plans, and works each plan of plans to achieve the goals at the lowest possible cost in practice, Planning is the deliberate and coordinated work carried out by planners Alhadwin to achieve all of the general objectives.

Management and planning is a function in the industry under which the policy and coordination between production activities, distribution and finance and the design of organizational structures of the project and do all the final control work on all the implementation work, and management is also an art is limited to the guidance and coordination and control of a number of people to achieve Specific processes or achievement of the known objectives. Management has also defined that it is the function through which to reach the goal in the best methods and methods and the lowest cost and in a timely manner by using all the possibilities available to the projects, planning is also A humane approach to action is aimed at making decisions in the present and has an impact on the future. Planning is the most important and first element in management. Planning is defined as the administrative tasks that aim at determining the future goals of the organizations and institutions in all fields. The future, if done without prior planning, will lead to a spiral of confusion and the accumulation of problems that hinder the progress of projects and lead to the loss of their goal, which generates failure. Therefore, planning is the most important characteristic of the progress of projects and their success.

The lack of planning in life generates many problems. Most people are confined within the scope of disaster management. These people wait until the disaster or problem begins and then start to find a solution to these problems. This is due to the lack of planning in their daily lives. This fact is the absence of the most important element in the lives of those who want to manage their time is planning, planning can be known that it is a complex process and some are fluent and others do not know much about it because it needs skill and identify all priorities in activities and investment, the most important element in planning is time, The layout is characterized by an atmosphere The first is that, as Marion Heinz says (leading you where you are now where you want to be) and second (identifying the resources required to achieve the goal of cost and time), planning can be summarized as a human approach to action to make decisions in the present to have an impact Important to the future Planning is the basis of management and the first element in it.

Objectives and target group

Target audience of attending a training course in the basic principles in the feasibility study of investment projects:

  • Project Managers.
  • Executives.
  • Investors, entrepreneurs and capitalists.

How will participants benefit from the course?

After completing the program, participants will master the following aspects:

  • Apply the theories and principles of Public Relations in planning and implementation of Public Relations campaigns.
  • Identify and evaluate opportunities and problems that can be addressed through Public Relations campaigns.
  • Making a comprehensive presentation on Marketing and Public Relations campaign as a response to the client's feedback.
  • Summarize the differences between marketing and public relations, advertising and integrated marketing communications.
  • Generate creative ideas and operational activities for public relations campaigns.
  • Engage consumer communities through social media and social networks.
  • Show good presentation skills.
  • Manage Public Relations campaigns, including costing, budget and schedule.
  • Develop and maintain internal and external client relationships.
  • Measure and assess the effectiveness rate of public relations campaigns.

Course Content

  • Definition of strategic planning.
  • Methods to activate strategic planning.
  • The importance of strategic planning to increase the accuracy of project implementation.
  • Definition and importance of Management.
  • Project planning and business strategies.
  • Professional management of projects.
  • Definition, Concept, & Importance of Planning.
  • Expellent planning and management skills.
  • The importance of planning in management.
  • Minimize the risks anticipated through planning skills.
  • How to make the right decision in a timely manner.
  • Planning Public Relations campaigns at the local, national and international levels, taking into account the various differences between cultures.
  • Corporate Campaign Management and the significance of using experienced consultants.
  • Explain the differences between advertising, integrated marketing communications, and Public Relations marketing.
  • The growing role of Public Relations in the marketing process.
  • Communication techniques in Marketing and Public Relations.
  • Develop measurable goals, evaluate results in public relations campaigns, and integrate sustainability principles.
  • Trademarks and public relations, including corporate brand, internal brand.
  • Engaging Consumer Communities: Using Social Media in Marketing and Public Relations.
  • Research, analysis and evaluation of public relations campaigns.

Course Date





Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£3400 / Member

Members NO. : 2 - 3
£2720 / Member

Members NO. : + 3
£2210 / Member

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