The British Academy for Training and Development offers a training course on Google analytics for websites, their visitors and sources. It is presented to whoever desires to improve his skills in website marketing and advertising, and consequently, increasing companies' returns and sales.
One of the most important jobs in e-marketing is analyzing websites. Google provides its Google Analytics service for free. It is not a program that you can install, but it is a code that Google provides to website owners. Website owners keep it in an index file or any fixed file in all pages of the website. It is used in analyzing websites and recognizing how visitors use them. Google Analytics can be used as a tool in order to know about customers' responses towards products and services. In addition, Google Analytics makes it possible for owners to find out the sources of visits, which is one of the most important tools used by those who work in the field of developing search engines. Such tool enables you to know all the details related to your website; for example, how long visitors stayed on the website, or their location, and the number of pages each user browse. Google makes regular updates for that service, and enabling owner to analyze the visits to their sites better. Finally, such service, provided by Google, helps in managing marketing campaigns successfully.
Information Security (IS) is the system used to secure the data transmitted via networks. In the technological development age and the prevailing different means of information storage and exchange; i.e. information transmission on networks and from website to another, it has become important to consider and observe information and data security. Information security is the science applied to provide great and adequate protection of information against any risks which may threaten or damage it through the tools and means required to protect information against internal or external risks. All standards and procedures taken to prevent having access to information by persons who are not allowed to access them through communications are used to ensure the authenticity and correctness of these communications. All techniques used in the world cannot be executed without Information Security (IS).