Course Overview

The British Academy for Training and Development offers this ATD’s Coaching Certificate program, which imparts the key knowledge and actions that successful talent development professionals must follow when creating coaching initiatives, as defined by research.

This Coaching Certificate program lets you practice foundational coaching competencies through role plays, group exercises, and case studies. Learning the behaviors of a successful coach amplifies your ability to help employees succeed by using their own natural strengths.

Who Should Attend?

• Learning professionals and trainers.
• Instructional designers and organizational development practitioners.
• Workers within an organization who are responsible for developing and coaching others.
• Managers and HR specialists.
• Those wishing to develop their capabilities in this field.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Practice core coaching competencies and hone your ability to apply them to coaching conversations.
• Integrate and evaluate multiple sources of data and make interpretations that help clients achieve agreed-upon results.
• Establish coaching agreements with clients and identify how goals link to enhanced business performance.
• Develop and maintain an effective coaching plan with clients, manage ongoing progress, hold clients accountable for actions, highlight and celebrate successes, and adjourn the coaching process.
  • Apply coaching ethics and standards appropriately in all coaching situations.
  • Demonstrate active listening, ask powerful questions, and use effective dialogue and feedback techniques to provide maximum benefit to clients.
  • Integrate and evaluate multiple sources of data and make interpretations that help clients achieve agreed-upon results.

• Course Content

  • Coaching overview.
  • The coaching map
  • Components of intentional coaching.
  • Coaching definitions and roles.
  • Coaching in organizations.
  • Coaching conversations.
  • Initiating coaching conversations.
  • What is ATD?
  • Why should you get your ATD Coaching Certificate?
  • The behaviors and skills of a successful coach.
  • Coaching ethics.
  • The importance of applying coaching ethics and standards appropriately in all coaching situations.
  • Managing as a coach.
  • Coaching agreements.
  • Coach’s presence and purpose.
  • The importance of effective dialogue in coaching.
  • The importance of intentional listening.
  • Incorporate powerful questions—Inquiring.
  • Talk Straight—Advocating.
  • Dialogue tools for context and framing.
  • Integrate and evaluate multiple sources of data.
  • How to create coaching action plans.
  • Sources and methods of collecting data.

• Sorting data into themes.
• Designing and taking action.
• The importance of promoting an open, flexible, and confident coaching relationship with clients.
• How to help the client who is stuck.
• Coaching tips and guidelines.
• The COACH Model.
• Selecting tools for tracking progress.
• Extracting winning strategies.
• How to practice coaching competencies and apply them to coaching conversations.
• How to establish coaching agreements with clients.
• How to hold clients accountable for actions.
• Setting expectations and assessing performance issues.
• Measuring coaching results.
• Challenging coaching scenarios/situations.
• How to overcome challenges in coaching.
• The importance of highlighting and celebrating successes.
• Writing coaching reports.
• Coaching practices.
• Role plays, group exercises, and case studies.