The British Academy for Training and Development offers this training program in Public Relations, Conferences, and Major Event Management, specifically designed to meet the needs of modern organizations in enhancing institutional communication and improving the organization’s public image through effective and professional management of large-scale events and official ceremonies.

This program focuses on developing advanced skills in public relations, conference planning, and event management, with special emphasis on precise organizational and protocol practices that ensure the success of major events. It combines specialized knowledge with practical implementation aligned with international standards, making it an ideal program to qualify personnel responsible for institutional representation and public events.

Who Should Attend?

• Public relations and media officers in government and private institutions.

• Staff in event, protocol, and ceremony management departments.

• Personnel working in offices of senior officials and diplomatic entities.

• Individuals seeking to develop their skills in organizing conferences and major events.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Provide participants with specialized knowledge in formal public relations tasks.

• Develop competencies in professionally organizing conferences and major ceremonies.

• Enhance coordination skills according to international protocols and procedures.

• Enable participants to interact effectively with VIPs and official guests.

• Improve organizational readiness to handle major events efficiently.

• Introduction to Public Relations and Its Institutional Importance

  • Concept and evolution of public relations in modern business environments.

  • Role of public relations in enhancing institutional image.

  • Relationship between public relations and corporate communication.

• Strategies for Building Institutional Identity

  • Components of institutional identity and their impact on audiences.

  • Differences between identity, image, and public perception.

  • Role of media in supporting institutional identity.

• Foundations of Organizing Official Conferences

  • Planning stages from concept to execution.

  • Selecting appropriate venues and preparing logistics.

  • Setting agendas and coordinating invitations.

• Managing Attendance and Participant Registration

  • Designing an efficient registration and reception system.

  • Organizing ID badges and welcome kits.

  • Handling emergencies during registration.

• Protocol and Official Ceremonies

  • Basic principles of international protocol and ceremonies.

  • Formal seating arrangements for guests.

  • Rules for presenting VIPs and official communications.

• Formal Etiquette for Major Events

  • Professional conduct guidelines at official occasions.

  • Proper etiquette in greetings, handshakes, and reception.

  • Interacting with VIPs and distinguished visitors.

• Media Coordination for Events

  • Preparing an accompanying media plan.

  • Coordinating with media before and during the event.

  • Designing press materials and media releases.

• Press Conferences and Media Coverage

  • Organizing and managing press conferences.

  • Controlling core media messages.

  • Building sustainable relationships with journalists.

• Managing Teams and Field Operations

  • Forming teams and distributing tasks efficiently.

  • Field follow-up mechanisms before and during events.

  • Conducting coordination meetings and progress reporting.

• Time and Resource Management During Events

  • Developing detailed schedules.

  • Managing human and material resources.

  • Handling potential challenges and interruptions.

• Logistics for Conferences and Ceremonies

  • Managing transportation, hospitality, and support services.

  • Preparing venues and technical systems.

  • Coordinating simultaneous translation and technical support.

• Supervision of Executive Details

  • Verifying full readiness prior to the event.

  • Managing guests and speakers.

  • Coordinating documents and displayed content.

• Managing Relationships with Participants and Guests

  • Communication techniques with guests before events.

  • Providing information and support during events.

  • Maintaining relationships after the event concludes.

• Handling Emergency and Critical Situations

  • Emergency plans and rapid response.

  • Conflict de-escalation skills on-site.

  • Professional crisis management without affecting the event.

• Performance Evaluation and Success Measurement

  • Tools for evaluating organizational performance post-event.

  • Analyzing participant feedback and observations.

  • Preparing final reports and recommendations.

• Continuous Development in Public Relations and Event Management

  • Learning from past experiences and improving performance.

  • Keeping up with global trends in public relations.

  • Enhancing competitiveness through sustainable professional event organization.