This course provides participants with a comprehensive understanding of digital marketing strategies and social media campaign management. Participants will learn how to leverage digital channels to enhance brand visibility, engage audiences, drive traffic, and increase conversions. The program combines theory, case studies, and practical exercises to equip participants with the skills to plan, execute, and measure successful digital marketing campaigns.

Target Group:

• Marketing managers and executives

• Social media specialists

• Business owners and entrepreneurs

• Digital marketing professionals

• Content creators and communications officers

Program Objectives:
By the end of this course, participants will be able to:

• Understand the principles of digital marketing and social media strategies.

• Plan, design, and execute effective digital marketing campaigns.

• Utilize social media platforms for brand engagement and audience growth.

• Analyze campaign performance using key metrics and analytics tools.

• Optimize content and advertisements for maximum impact.

• Develop an integrated digital marketing strategy aligned with business goals.

Introduction to Digital Marketing

• Overview of digital marketing channels

• Benefits and challenges of digital marketing

• Trends and emerging technologies

Social Media Platforms and Strategies

• Facebook, Instagram, LinkedIn, Twitter, TikTok

• Developing platform-specific strategies

• Audience targeting and engagement

Content Creation and Marketing

• Crafting compelling content for different channels

• Visual storytelling and branding

• Content calendars and scheduling

Search Engine Optimization (SEO) & Marketing (SEM)

• Basics of SEO and keyword research

• On-page and off-page optimization techniques

• Paid search campaigns and Google Ads

Email Marketing and Automation

• Building effective email campaigns

• Segmentation, personalization, and automation

• Measuring email performance and ROI

Paid Advertising and Campaign Management

• Social media paid ads (Facebook, Instagram, LinkedIn)

• Budget allocation and bid strategies

• Monitoring, testing, and optimization

Analytics and Performance Measurement

• Key digital marketing metrics (CTR, ROI, engagement rate)

• Tools for analytics and reporting

• Data-driven decision making

Case Studies and Practical Campaign Workshops

• Real-world examples of successful campaigns

• Hands-on exercises in campaign creation and analysis