Marketing Techniques of Tourism Services and Facilities


The British Academy for Training and Development offers this training course in (Marketing Techniques of Tourism Services and Facilities) in line with the modern management methods prepared by the Academy. Tourism is considered as core of the economy in many countries, in view of the significant role this sector occupies all over the world. Tourism Development needs creative ideas, continuous search for innovative perspectives, and a wide variety of alternatives.

Tourism Economy became more significant during the second half of the 20th century, since tourism is in charge of more than 6% of the world's total economy, therefore a new scientific branch has emerged to consider Tourism Economy, represented in many colleges and tourism institutes around the world, along with developing interest in the quality of hotels and services in many countries of the world, which also has become the center of interest in many countries.

Tourism activities are like any other professional types of activity, it could be endangered due to various types of risks and tourist crises that may affect tourism activities on individual levels, or by nature of tourism in the country, especially since tourism is highly sensitive and highly influenced by external risk factors. Therefore such risks and crises shall be fully handled directly and strictly by the Hotel & Tourism Management, through diligent quest to satisfy needs, wants, and desires of tourists, while achieving the required financial surplus at the meantime. This Training Program provides a roadmap for dealing with such crises, which is very helpful for trainees.

Objectives and target group

The British Academy for Training and Development presents this course for the following audience:

  • Owners of Tourism and Travel Firms, and Tour Operators.
  • Owners of Tourism Agencies, Restaurants, and Hotels.
  • Tourism Project Managers.
  • All employees in the Tourism Sector, especially those working in Hotels and Resorts.
  • Shareholders, Owners, and investors in Tourism Sector.
  • Managers of hotels and resorts.
  • All Personnel in the Hospitality sector.
  • Investors, businessmen, and shareholders of Tourism Projects.
  • Managers of Hotels and Resorts.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

  • State of the Art Marketing methods and strategies, in line with globally adopted best practices.
  • The Targeted Marketing Method, and the professionally oriented Advertising and promotional styles.
  • Communication Skills and Public Relations.
  • Marketing skills and methods to win clients.
  • The importance of providing a Comprehensive Administrative Model for hotels with advanced professional training.
  • Adoption of a comprehensive framework that helps attracting tourists, through practical training in Hospitality Business.
  • Successful Hotel Management, in order to change tourists' view of the hospitality facilities, by providing quality services at the highest levels.
  • Training and practical skills of Management for professionals working in Hotels and Resorts.
  • Management Skills of Spa and Tourism Facilities.

Course Content

  • Definition and Concept of External Marketing in the Hotel and Tourism Industry.
  • Importance of Tourism Marketing
  • Concept of Tourism Mix and Hotel Marketing
  • Market Segmentation.
  • Major Elements and Trends of Tourist Demands
  • Foundations of successful tourism projects.
  • General successful Frameworks for Hotels and Resorts.
  • Hotel Rating, Stars, and Client Ranking.
  • Employment in Tourism sector.

Course Date





Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£2900 / Member

Members NO. : 2 - 3
£2320 / Member

Members NO. : + 3
£1885 / Member

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