Sports Broadcasting and Reporting Skills


The British Academy for Training and Development presents this course (Sports Broadcasting and Reporting Skills) which aims to provide trainees with the advanced ability to comment on Football Matches, and controlling their emotions in front of the public during broadcasting, and to learn about the rules and regulations governing Football Games.

A very interesting game, of which the audience is eager to watch a fabulous game, this would be definitely an extraordinary sports environment, but it would lack any fun without a skillful enthusiastic commentator transforming the most difficult games into attractive entertainment. Journalistic story is an unconventional type of writing in the world of Press, in which the journalist shall harness his skills and senses enabling him to illustrate the journalistic story for the reader, by presenting a vivid and dynamic picture of the event, and reviving the nature of the issues.

Journalistic story is not limited to one area and could be used in many different fields. This has led many newspapers, and news agencies to use them in the service of humanitarian issues in society, dealing with unemployment, wars, disasters, economic affairs, poverty, health and other important aspects of life such as Sports and Athletics Press, which is the major concern of this course.

When writing a portrait of a particular sports figure, the journalist must review a variety of documents written about him, such as articles and newspaper interviews, as well as making direct contacts with live sources of the relevant public figure, such as a family member or a friend.

Objectives and target group

The British Academy for Training and Development provides this course for the following audience:

  • Directors of Sports Stations.
  • Broadcasters of Sport TV shows.
  • Amateur commentators on sport games.
  • Professionals working in the field of Sports Journalism, or Media in general.
  • Sports and Athletics Journalists and Press Reporters.
  • New staff in the Sports Press industry.

After completing the course, trainees will be able to master the following topics:

  • Differences between sport presentation and reporting.
  • Acquiring new skills of sport reporting and commentating.
  • Acquiring modern and traditional skills in the field of Sports Broadcasting.
  • Learning how to manage Printing, Broadcasting, Online and Social Media Journalism.
  • Benefiting from relations with Broadcasting Organizations, Newspapers and major Sports Clubs.
  • Discussing various aspects of Sports Journalism.
  • Developing strategies to interpret and evaluate the impacts of the Sports Journalism in daily life.

Course Content

  • Differences between sport presentation and reporting.
  • Presenting Sports Stories.
  • Report Preparation on Athletic Events.
  • Mastering of Commentaries and Interviews.
  • Writing Sports Press Releases.
  • The significant role of Sports Press in Modern Media.
  • Forms for Sports Journalism.
  • Major Trends of Sports Journalism.
  • Vocal Performance and techniques, and the effective application thereof.
  • Strategies for TV Journalism and Broadcasting.
  • Preparing various Programs and News Casting.
  • Presentation Skills of TV Reporting Broadcasts.
  • Preparation and editing skills of TV Material before being presented in the Report.
  • Most effective idea creation methods.
  • Developing and defining your TV Reporting Personality.
  • Skills of persuasive and compelling TV Reporter.

Course Date





Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£2900 / Member

Members NO. : 2 - 3
£2320 / Member

Members NO. : + 3
£1885 / Member

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