Communication Skills in the Media Sector


The British Academy for Training and Development provides this course in Communication with the Media, for all amatuers and college students wishing to enter the Media industry, and for all professionals wishing to develop their skills and gain sufficient expertise in the Communication with Media Establishments.

Media is the term describes any medium, technology, or organization, whether  public or private, whose major function is to disclose and publish news and provide information on various events and situations of the society. Behind every great cultural achievement, there are continuous efforts of scientists who devoted all their lives and endeavors for inventions enriched human history, behind these inventions is always successful management that can employ available resources in the best ways, and at the lowest possible costs for the good of society and human prosperity. Strategic Communication is a comprehensive concept that includes many aspects such as Organizational Communication, and Awareness Campaigns. Strategic Communication will guide the organization for the best methods of PR Strategic practices. Therefore, the emergence of Strategic Communication Framework inside the establishment would set out the proper parameters of relationships with Internal and External Stakeholders. Public relations have authority over corporate social responsibility through the Cases Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussion. This course offered by the British Academy for Training and Development helps students develop an important assessment of the role of Public Relations in the community and the development of analytical and professional skills.

Objectives and target group

  • Directors and owners of TV stations.
  • Directors of Editorial Departments of TV Stations.
  • Businessmen wishing to develop their skills in managing TV stations.
  • Students and graduates of Media Colleges in various Universities.
  • Senior Managers TV Reporting Sections.
  • TV Broadcasters and Newscasters of all topics (Economic/ Political/ Entertainment).
  • Editorial staff and professionals in charge of processing newsletters.
  • New staff wishing to launch their career in the Media Industry.
  • Staff in the Editorial Management.
  • Students of Media Departments.
  • All staff dispatched to Field Works of TV Reporting.

Course Objectives:

After completing the program, trainees will be able to master the following topics:

  • Descripting the great advantages of the Media and its relation to the area of Public Relations.
  • Explaining contradictory theories in communication and persuasion with 4 models of Public Relations and ethical implementation of Public Relations programs.
  • Identifying news topics and writing media material to be provided for reporters.
  • Planning and implementing publicity activities in support of the mission and objectives of the organization.
  • Developing policies for media interviews and spokespersons.
  • Monitoring and evaluating media coverage.
  • Applying techniques to maintain trends and developments in social media and communication technology.
  • Developing innovative public relations strategies using social media and social networking sites.
  • Creating better content for search engines, and create content for topics that are likely to drive wide search traffic.
  • Monitoring social media sites, social networks, and connecting with communities through effective response on their comments and feedback.

Course Content

  • Introduction to the Media and the evolution of its concept.
  • Media and formation of public mental perspectives.
  • News values ​​in the Media Industry.
  • Special skills of successful TV Reporter.
  • Solid and practical training programs on proper behavior in fields and complicated situations.
  • Communication theory, public relations models, the nature of persuasion, ethics of media relations.
  • News gathering, news views, news writing, and storytelling.
  • Press releases, fact sheets, background information, production of media kits and visual materials.
  • Promotional techniques for media and correspondence.
  • The roles of official speakers and media interviews.
  • Monitoring, analyzing, evaluating and advertising in the media and conversations via social media.
  • Social media and their application in the practice of public relations.
  • Rules of engagement between public relations and communities created by social media.
  • Blogging, Twitter, and social media releases.
  • Social Networking as a Public Relations Tool: Facebook, LinkedIn.

Course Date





Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£2900 / Member

Members NO. : 2 - 3
£2320 / Member

Members NO. : + 3
£1885 / Member

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