The beginning in dealing with important figures or senior figures is for the protocol and public relations man to place this character in his natural position in terms of being first and foremost a human being. There is no sanctification, simplification, or belittling. The important figure is nothing but a station for continuous interaction between human nature, social and cultural factors, and the environment. The various and social aspects of important personalities that we are interested in studying, considering that this personality has multiple social relationships. The important personality applies to the concept that describes the individual in terms of being an integrated unit of gross, mental, temperamental, and social traits and characteristics that distinguish him from others. The important personality is the one who Her behavior and actions are characterized by emotional balance, supported by independence, self-confidence, a tendency toward scientific activity, the ability to solve problems, seriousness in work, and the most ambitious.

Who should attend? 

• Managers of institutions and companies.
• Businessmen who want to develop their skills in media management.
• Students and graduates of media colleges at various universities.
• Anyone who wants to develop his expertise to work in the field of dealing with VIPs.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• How to deal with different situations that require familiarity with the rules of transactions and official ceremonies.
• Introducing the rules governing the art of presenting ceremonies and the etiquette of dealing with important figures.
• Providing participants with the skills of using formal tables and learning about table etiquette, hospitality and clothing from a professional point of view.
• Developing the personal skills necessary to apply the rules and foundations of ceremony and protocol.
• Gaining experience in dealing with VIPs, and acquiring skills in etiquette and protocol for dealing with VIPs.

• Human nature and personality components
• Methods for identifying personality keys
• Attributes, characteristics and styles of senior officials
• Protocol and ceremony
  • Overview of protocol and protocol topics
  • Rules of public ceremony
  • Celebration ceremonies
  • Host country ceremonies
  • Medals, immunities, and privileges
  • Official meeting ceremonies
  • Protocol for senior leadership
• Etiquette
  • The concept of etiquette
  • Etiquette for receiving guests and official visits
  • Sitting etiquette and etiquette
  • Handshake and greeting etiquette
  • Etiquette of speaking, public speaking and listening
  • Electronic Communications Equity
  • Conference etiquette
  • The principles of preparing tables and banquets of all kinds, seating arrangements, and dining etiquette
• Common mistakes in preparing VIP visit programs
• Dates and principles of official VIP interviews
• The art of accompanying and dealing with VIPs
  • Dealing with VIPs
  • Escort etiquette
  • Excellence in public relations
  • Understanding different personality types
  • Dealing with difficult personalities
  • Social and emotional intelligence
  • Good tact, appearance, and keeping work secrets
  • Ethics in dealing with VIPs
  • The dynamic, committed personality required
• Protocol for the opening and closing sessions of conferences