Effective Competencies of Successful PR Personnel


The British Academy for Training and Development presents this course (Effective Competencies of Successful PR Personnel) for individuals wishing to develop their skills in Public Relations and Communications in the Business Sector, through most advanced methods and best practices of Public Relations. This course focuses on how to develop public relations to become better business leaders, and take a more comprehensive approach that can be called "Reputation Management". The course will also focus on how to develop organizational, managerial and brand contacts so that a consistent value-based approach can be found that can be aligned with the brand strategy.

Media plays a great function in modern societies, since the messages it delivers to the public is very effective upon public opinion. Therefore, Media shall focus on various kinds of social issues in order to attract necessary attention of concerned parties, to find suitable solutions. Public opinion researches and studies recently occupy a prominent position in all countries all over the world in different political regimes, doctrines and ideologies, both on theoretical and applied levels.

PR staff provides their communication services for both public and private enterprises, while Strategic Communication is a comprehensive concept that includes many aspects such as Organizational Communication, and Awareness Campaigns. Strategic Communication will guide the organization for the best methods of PR Strategic practices. Therefore, the emergence of Strategic Communication Framework inside the establishment would set out the proper parameters of relationships with Internal and External Stakeholders

Objectives and target group

The British Academy for Training and Development presents this course for the following audience:

  • Directors of various companies and enterprises.
  • Businessmen, shareholders, and business owners wishing to develop their abilities in Media Management.
  • Employees working in the PR Sector.
  • Officials in Diplomatic Sector.
  • Media and news professionals and broadcasters.
  • Administrative staff in PR Sector.
  • Employees assigned to deal and interact with important and concerned personalities and ensure that these interactions go as professionally as possible.
  • Protocol officers in charge of management and organization of conferences.
  • Students and graduates of media colleges in different universities.
  • Trainees with years of experience in communications or PR.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

  • Identify various media skills such as Photography, Video Production, News Editing, and Press Releases.
  • Unified and comprehensive concepts of Etiquette and International Protocol.
  • Concepts that determine priorities between individuals.
  • International Principles of Etiquette and Communication.
  • The Art of Protocol and Etiquette of body languages in official forums.
  • Understanding the universal principles of protocol, etiquette, professional code of conduct.
  • Creating a good impression and avoid misconducts or embarrassing practices in important situations.
  • Directing and managing personal dynamics at important meetings.

Course Content

  • Introduction to the Media and the evolution of its concept.
  • Media and formation of public mental perspectives.
  • Media Management: Definition and Importance.
  • Solid and practical training programs on proper behavior in fields and complicated situations.
  • The significant role of Media management for Press and Media Advancement.
  • Media Broadcasting, and the most effective success methods.
  • News values ​​in the Media Industry.
  • Special skills of successful TV Reporter.
  • Preparation of Project Plans of Media Institutions.

Course Date





Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£2900 / Member

Members NO. : 2 - 3
£2320 / Member

Members NO. : + 3
£1885 / Member

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