The British Academy for Training and Development offers this training program in Marketing, aiming to qualify professionals in this vital field, which forms the backbone of business growth and sustainability in contemporary markets.

In the era of digital transformation and rapidly changing consumer behavior, marketing is no longer just product or service promotion. It has become a comprehensive science based on deep market understanding, strategic planning, innovative audience engagement, and precise measurement of campaign performance and results.

This program seeks to build a strong knowledge base for participants, enabling them to understand modern marketing concepts and use effective tools for planning, execution, and analysis across various work environments.

Who Should Attend?

• Marketing and sales officers and employees in companies and institutions.

• Entrepreneurs and business owners seeking to expand their markets.

• Individuals interested in pursuing marketing as a future career.

• Employees in departments whose work intersects with marketing activities.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Understand both fundamental and modern marketing concepts.

• Develop the ability to analyze markets and identify marketing opportunities.

• Enhance skills in planning and executing marketing campaigns professionally.

• Learn digital marketing tools and understand their advantages.

• Build a comprehensive understanding of consumer behavior and data-driven marketing decision-making.

• Introduction to Modern Marketing

  • Definition of marketing and its importance in business

  • Evolution of marketing concepts over time

  • Difference between marketing, sales, and customer service

• Market and Competitor Analysis

  • Steps for market and target segment analysis

  • Studying internal and external environments

  • Competitor analysis methods and identifying competitive advantage

• Marketing Strategies

  • Concept and components of a marketing strategy

  • Market positioning strategies (differentiation, focus, cost leadership)

  • Setting marketing objectives and success metrics

• Marketing Mix (4Ps / 7Ps)

  • Product: Designing value and competitive features

  • Price: Appropriate pricing strategies

  • Place: Effective product delivery channels

  • Promotion: Various promotional tools and methods

• Consumer Behavior and Purchase Decision-Making

  • Factors influencing consumer behavior

  • Stages of the purchase decision process

  • Understanding motivations and purchasing preferences

• Marketing Research and Data Collection

  • Steps to prepare marketing research

  • Tools for data collection and analysis

  • Using research results to support decision-making

• Digital Marketing

  • Concept of digital marketing and main channels

  • Search engine and social media marketing

  • Differences between traditional and digital marketing

• Marketing Campaign Management

  • Stages of planning and executing a successful campaign

  • Defining goals, target audience, and budget

  • Monitoring performance and analyzing results

• Brand Building

  • Importance of brand in gaining market trust

  • Elements for building a strong and sustainable brand

  • Relationship between visual identity and overall perception

• Future Trends in Marketing

  • AI-powered marketing and predictive analytics

  • Experiential and personalized marketing

  • Sustainability and social responsibility in marketing