Algorithms and machine learning have dominated the press and given companies a way to parse through it all efficiently. Now, the focus has shifted to making that data work to solve your business challenges. Design can help companies unlock the value in data in ways that resonate even with the most rigid of business structures.

Design thinking can transform the way organisations develop products, services, processes and strategy. Many companies now deploy design thinking methodologies to help them overcome key business challenges ever present in today’s fast-paced technology and data driven environment.

For those looking to use data to generate ground-breaking ideas and to connect with users in meaningful ways, design thinking can help you see the opportunities to build a better data science practice within your organization.

The British Academy for Training and Development offers this course to the following categories:

• Professionals and graduates.
• Anyone who wants to get a coherent understanding of Design Thinking as an approach, a process, and a set of practical tools.
• Professionals seeking a foundational understanding of design thinking in practice.
• Those who seek skills in innovation, strategy, policy and business improvement initiatives.
• Those who seek community and social outcomes.
• New or existing project teams who are looking to challenge their design thinking skills as they work on live challenges together.

After completing the program, participants will be able to master the following topics:

• Understand the concepts of design thinking approaches.
• Create design thinking teams and conduct design thinking sessions.
• Apply both critical thinking and design thinking in parallel to solve problems.
• Apply some design thinking concepts in daily work.
• Apply data design for better outcomes.
• Solve problems and improve management strategy.
• Create customer-centric products and services.
• Anticipate and respond to new trends and technologies.
• Design experiences and interactions.
• Develop systemised solutions.
• Develop products, services, processes, business models, and strategies.
• Make important decisions early on in the development process to save resources towards the end of the process.

• Origins of design thinking.
• Design Thinking Skills.
• Principles of Design Thinking
• Design Thinking Frameworks
• Design Thinking Techniques
• General Design Thinking Practices
• Writing a design brief.
• Competitor analysis.
• Creative leadership, vision and values.
• Brainstorming and ideation.
• Audience/customer profiling.
• Customer journeys & empathy experiments.
• Synthesis and insights.
• Visualisation methodologies.
• Storytelling.
• Prototyping & iteration.
• Design metrics, evaluation, validation and testing.