Organizing and preparing a conference for a company or a specific entity is considered a challenging task that requires extensive coordination over a long period of time. This process must be managed through collaboration among multiple individuals, as a single person cannot bear the burden of organizing a conference alone. It is essential for the conference to be successful and to achieve its intended goals because it reflects the company’s image to the attendees. Moreover, first impressions are lasting and can leave a significant mark in people’s minds.

When organizing a conference, one must pay close attention to even the smallest details and prioritize the comfort of the attendees from the very beginning. To achieve this, it is necessary to follow certain steps, such as clearly outlining the objectives and creating a detailed schedule of the conference activities. The organizer needs a clear understanding of what the company aims to achieve from the event, as this clarity will guide all subsequent decisions. Additionally, it is important to define the key messages that the company wants to convey through the conference.

Program Objectives:

How Participants Will Benefit from Attending the “Developing Trainee Skills in Organizing Press Conferences with Professionalism and High Efficiency” Course:

By the end of this course, participants will have:

• Gained an understanding of the challenges and strategies for enhancing public relations activities.

• Acquired knowledge of the concept, importance, and types of conferences, exhibitions, and seminars.

• Learned modern scientific methods for planning, executing, and managing press conferences.

• Developed familiarity with various media skills such as photography, videography, news writing, design, and press correspondence.

• Gained skills in dealing with the public and engaging professionally with prominent figures in society.

• Acquired effective communication techniques and mastered the art of audience engagement.

Target Audience:

This course is intended for individuals who seek to professionally and efficiently develop their skills in organizing press conferences, including:

• Professionals working in journalism and media fields.

• Staff members in public relations departments.

• Corporate communications officers.

• Managers and supervisors involved in planning and managing press conferences.

• Employees engaged in media-related activities.

• Students and graduates of media and communication faculties across universities.

• Broadcasters and news program hosts.

• Anyone interested in enhancing their expertise to work in press conference management and organization.

• The concept and importance of press conferences and seminars.

• Required qualifications for personnel working in this field.

• Conditions that must be met at the venue of the press conference.

• The conference slogan: concept and significance.

• Formation and types of press conference committees.

• Tasks and responsibilities of press conference committees before, during, and after the event.

• Planning and execution of press conferences and seminars.

• Sending invitations and preparing agendas.

• Methods for distributing the tasks of press conference committees.

• Common challenges in holding press conferences and major recurring mistakes.

• Governing rules for organizing press conferences.

• Media coverage of press conferences.

• Budget planning for press conferences.

• Evaluation of press conference activities.

• Communication tools and public relations with the audience.

• Methods and skills for discussion and communication with high-profile individuals.

• Strategies for protocol and ceremonial procedures in public relations.

• Introduction to the rules and principles of protocol and their applications in public relations.

• Understanding etiquette for welcoming and bidding farewell to visitors during official and informal occasions.

• Developing behavioral skills related to greeting etiquette, introductions, and social courtesies.

• Modern scientific methods for planning and executing press conferences.