The journalist who monitors the various media outlets with contradictory trends, then either transmits the news being circulated exactly as it was broadcast, or presents a moderate, moderate picture that brings together the differences and contradictions of opinions, which the media person must be aware of.
As for the importance of monitoring and content analysis, it lies in the importance of what was monitored to be a basis for starting strategies taken by senior management. The more the monitoring is relevant and in contact with the interest of the institution and has an impact on its decision-making, whether in the market of competitors with respect to the economic milieu or in the political milieu, which is represented by opponents and competitors. And parties or at a national level that includes the security and interests of the state.

Who Should Attend?

• Workers in information, monitoring and communication departments in ministries and institutions.
• Workers in the field of research, studies and media institutions.
• Those working in the field of social campaigns and shaping public opinion.
• Those concerned with reports analyzing media content and shaping public opinion.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The concept of monitoring, its importance, and the mechanism for supporting decision-makers through it.
• Monitoring steps, content analysis, and extracting indicators and results.
• Knowing the psychological characteristics and intellectual connotations in media messages.
• Reviewing the latest theories and sciences in monitoring and analysis methods.
• The most important successful models in monitoring and analyzing media content.
• Practical applications for electronic, press and television media monitoring.

• Introduction to media monitoring and content analysis
  • The concept of media monitoring and its importance in a deep understanding of media reality
  • The observer and the methodology of communication, perception and thinking
  • Advanced media monitoring tools and techniques
  • Stages of media monitoring
  • Characteristics of contemporary media
  • The relationship between traditional and contemporary media
• Media content analysis
  • Forms of media content
  • Analysis of texts and newspaper articles
  • Analyze images and graphs
  • Analysis of videos and visual materials
  • Social media analysis
• Advanced tools and techniques
  • Use software to analyze media content
  • Techniques for extracting information from large texts
  • Quantitative statistics in media monitoring
• Practical applications
  • Analysis of media trends and political messages
  • Analysis of social and cultural trends
  • Using media analysis in decision-making and strategic planning
• Practical Training
  • Apply learned methods and techniques to practical case studies
  • Develop practical media reporting and analysis skills