The responsibility of the sales manager or sales supervisor is to achieve profitability by increasing monthly and annual sales. This responsibility can only be achieved through the study, analysis, and monitoring of key sales performance indicators. This program is designed to train participants on how to monitor and analyze sales data and prepare key performance indicators for sales management, which will enable them to evaluate and diagnose the current situation and develop a plan to increase and improve sales.

Program Objectives:

How participants will benefit from attending the course on how to use Key Performance Indicators (KPIs) to measure sales department performance:

By the end of the course, participants will have learned:

• The definition and characteristics of KPIs.

• Types of KPIs for sales.

• The uses of KPIs in sales management.

• The benefits of using KPIs for companies.

• The negative effects of not using KPIs.

• How to design a KPI tree for sales.

• How to evaluate the performance of the sales department.

Target Audience for the Program:

The target audience for attending the course on how to use KPIs to measure sales department performance:

• Sales managers in companies.

• Sales supervisors in companies.

• Employees working in sales planning within companies.

• Business owners and entrepreneurs.

The Importance of Measurement and Its Relation to Planning
Key Performance Indicators (KPIs)
Benefits of Using Key Performance Indicators
Negative Effects of Not Using Key Performance Indicators
Characteristics of Sales KPIs
Uses of Key Performance Indicators in Sales Management
Types of Sales Key Performance Indicators
Designing a Sales KPIs Tree
Methodology for Setting Sales Key Performance Indicators
Stakeholders Benefiting from the Use of Sales Key Performance Indicators