The British Academy for Training and Development offers this training program in "Artificial Intelligence and Digital Marketing Strategies" to address the transformative impact of artificial intelligence on modern digital marketing practices.

This course is designed to equip professionals with the tools and insights needed to harness AI technologies in customer analysis, content personalization, and campaign optimization. It offers a structured exploration of how AI reshapes marketing strategies across platforms, enhancing efficiency, reach, and decision-making.

The program delivers comprehensive theoretical content without involving case studies, practical exercises, or discussion sessions—focusing instead on conceptual depth and structured knowledge.

Who Should Attend?

• Marketing managers and specialists in commercial and service sectors.

• Professionals working in advertising and digital marketing agencies.

• Entrepreneurs and startup owners operating in digital markets.

• Individuals seeking to enhance their skills in AI-driven marketing strategy.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Understand the role of artificial intelligence in evolving digital marketing systems.

• Learn how to use big data and AI tools to enhance customer experience.

• Utilize AI applications to manage and optimize marketing campaigns.

• Develop data-driven strategies based on behavioral analysis and prediction.

• Gain a forward-looking perspective on the future of marketing in a tech-driven environment.

• Introduction to Artificial Intelligence and Digital Marketing

  • Definition of AI and its relevance to marketing

  • Differences between traditional and intelligent digital marketing

  • The evolving relationship between technology and consumer behavior

• Data as the Fuel for AI in Marketing

  • Collecting and analyzing behavioral user data

  • The role of big data in market insights

  • Predictive data analysis tools for marketing campaigns

• AI Tools in Digital Marketing

  • Recommendation systems and customer preference analysis

  • Chatbots and instant customer interaction

  • Campaign automation and budget optimization

• Enhancing User Experience Through AI

  • Personalized content based on behavior

  • Tracking the digital customer journey

  • Improving interfaces and usability with smart systems

• Campaign Performance Analysis Using AI

  • Machine learning algorithms in performance evaluation

  • Tracking and analyzing customer engagement

  • Enhancing targeting and reducing acquisition costs

• AI in Search Engines and Social Media Marketing

  • Keyword prediction and ad performance

  • Analyzing social media data for audience insights

  • Leveraging AI to boost SEO efforts

• Building Smart Marketing Strategies

  • Phases of strategic planning based on data

  • Setting objectives and performance indicators using AI

  • Integrating AI tools into the overall marketing strategy

• Precision Targeting and Personalization Techniques

  • Dynamic audience segmentation

  • Designing targeted campaigns using predictive models

  • Real-time adaptation to customer preferences

• Ethical Considerations in AI Marketing

  • Ethical challenges related to data privacy

  • Transparency in AI-driven content and communication

  • Ensuring fairness and avoiding bias in algorithms

• Future Trends in Intelligent Marketing

  • Marketing through augmented and virtual reality

  • Generative AI in content creation

  • The future of automation in digital strategy