The British Academy for Training and Development offers this training program titled: Product Marketing Manager Certification (PMMC)—a meticulously designed program that enables professionals to acquire both essential and advanced skills in product marketing management.
The program focuses on providing participants with a comprehensive understanding of effective marketing strategies, market analysis, and product lifecycle management, helping them develop products that meet customer needs and achieve sustainable success in competitive markets.

In a world characterized by rapid change and continuous shifts in consumer behavior, the need has become urgent for a Product Marketing Manager with strong analytical and strategic capabilities, capable of making accurate, timely decisions. This training program highlights the vital role played by the Product Marketing Manager in driving growth, ensuring competitive excellence, and achieving alignment among different teams within the organization.

Who Should Attend?

• New product managers seeking to develop their leadership and marketing skills.
• Marketing professionals wishing to expand their skills to include product management.
• Entrepreneurs planning to launch successful products in the market.
• Employees in innovation and product development departments.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Enable participants to formulate effective product marketing strategies based on in-depth market analysis.
• Develop skills for understanding and analyzing consumer behavior to accurately meet market needs.
• Enhance the ability to manage the product lifecycle comprehensively—from planning to launch and growth.
• Improve coordination skills among various teams to ensure product success.
• Equip participants with performance measurement tools and data-driven marketing decision-making capabilities.

• Fundamental Concepts in Product Marketing Management

  • Definition of product marketing management and its importance in modern business environments.

  • The difference between a Product Manager and a Product Marketing Manager.

  • The role of the Product Marketing Manager in the product lifecycle.

• Market and Consumer Analysis

  • Methods for collecting and analyzing market data.

  • Understanding customer segments and identifying the target market.

  • Analyzing consumer behavior and purchase motivations.

• Developing a Product Strategy

  • Building a clear product vision.

  • Defining the value proposition and competitive advantage.

  • Aligning the product with market needs.

• Product Lifecycle Planning

  • Stages of the product lifecycle and the challenges of each stage.

  • Market entry strategies.

  • Predicting the product’s future based on market data.

• Creating Effective Product Marketing Plans

  • Designing a marketing plan centered on the product.

  • Defining marketing objectives and KPIs.

  • Selecting the appropriate marketing channels.

• Crafting Marketing Messages

  • Writing product-focused marketing messages.

  • Adjusting language and tone according to the target segment.

  • Coordinating marketing campaigns with the creative team.

• Pricing and Value Proposition

  • Different pricing strategies for products.

  • Analyzing perceived customer value.

  • Pricing new products in emerging markets.

• Product Launch in the Market

  • Preparations required for the launch phase.

  • Coordination between technical and marketing teams.

  • Monitoring initial performance after launch.

• Managing Growth and Expansion

  • Strategies for increasing market share.

  • Improving the product based on customer feedback.

  • Expanding product reach into new markets.

• Enhancing Customer Experience

  • Analyzing friction points in the customer journey.

  • Developing product-related services.

  • Strengthening customer loyalty through innovation.

• Collaboration with Other Departments

  • Cross-functional work between marketing and sales teams.

  • Coordination with development and production teams.

  • Managing meetings and effective internal communication.

• Aligning Marketing Vision with Operational Goals

  • Setting marketing priorities based on organizational capabilities.

  • Building a product roadmap.

  • Aligning budgets with expectations.

• Performance Indicators and Results Analysis

  • Choosing appropriate KPIs for product marketing.

  • Analyzing data to evaluate marketing campaign outcomes.

  • Making strategic decisions based on performance results.

• Continuous Product Improvement

  • Market feedback mechanisms.

  • Product updates and new releases.

  • Managing innovation and continuous improvement.

• Strategic Leadership for Product Marketing Managers

  • Building a long-term strategic vision for the product.

  • Leading teams and motivating collaboration.

  • Making impactful marketing decisions in a dynamic environment.

• Future Trends in Product Marketing

  • The impact of digital transformation on product marketing.

  • Integrating AI in understanding consumer behavior.

  • Adapting to changes in the global business environment.