The British Academy for Training and Development offers this training program in “Digital Transformation and Innovation”, which serves as a strategic response to the profound changes taking place in business and organizational environments in the digital age. Digital transformation is no longer an optional undertaking; it has become a necessity driven by the demands for efficiency, speed, and competitiveness across various sectors.

This program aims to provide participants with a comprehensive understanding of digital transformation tools and techniques by offering a clear perspective on how to leverage innovation and modern technologies to reshape business models and enhance internal processes. The program also emphasizes the role of innovation as a key component in the transformation journey, from design thinking to fostering an organizational culture that supports continuous renewal.

The program is grounded in practical applications and highlights global trends in digitalization and innovation, focusing on approaches that can be implemented within organizations of different sizes and industries. Participants will gain actionable knowledge to drive digital initiatives, foster innovation, and achieve operational excellence in a rapidly evolving digital landscape.

Who Should Attend?

• Executive managers and Chief Information Officers (CIOs).

• Strategic planning, development, and corporate transformation officers.

• Professionals working in innovation, quality, and digital transformation departments.

• Entrepreneurs and business owners.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Understand digital transformation and its impact on the organizational environment.

• Utilize tools to assess an organization’s digital readiness.

• Enhance innovation skills for ideation and execution within organizations.

• Understand the relationship between digital transformation and operational excellence.

• Foster a culture of change and effectively adopt modern technologies.

• Concepts of Digital Transformation

  • Definition and importance of digital transformation in organizational context.

  • Difference between digitization and digital transformation.

  • Key drivers that promote digital transformation in organizations.

• Digital Transformation in the Global Context

  • International experiences in adopting digital transformation.

  • Latest trends in the digital field.

  • The role of data and artificial intelligence in the digital economy.

• Digital Infrastructure

  • Requirements for infrastructure supporting digital transformation.

  • Digital systems and platforms used in organizations.

  • Cybersecurity standards in digital environments.

• Understanding Organizational Innovation

  • Definition and types of innovation in business environments.

  • Components of an organizational innovation system.

  • The link between innovation and digital transformation.

• Tools and Techniques for Digital Innovation

  • Design Thinking tools.

  • Open and collaborative innovation approaches.

  • Agile and Lean methodologies to support innovation.

• Strategies to Support Innovation Within the Organization

  • Fostering a culture of innovation among employees.

  • Leading change and organizational innovation.

  • Integrating innovation into strategic plans.

• Digital Transformation in Operational Processes

  • Improving process efficiency through digital tools.

  • Automating routine tasks.

  • Reducing costs and enhancing productivity.

• Digital Transformation in Customer Experience

  • Enhancing the digital customer journey to achieve organizational excellence.

  • Tools to analyze customer behavior.

  • Digital channels for effective customer interaction.

• Digital Change Management

  • Principles of organizational change management.

  • Addressing resistance to change effectively.

  • Empowering employees during digital transformation.

• Analyzing the Current Digital Status

  • Assessing organizational digital maturity.

  • Tools for digital gap analysis.

  • Identifying strengths and weaknesses in the digital environment.

• Designing a Digital Roadmap

  • Formulating long-term and short-term digital objectives.

  • Defining digital performance indicators.

  • Selecting appropriate technologies to support the strategy.

• Digital Governance

  • Governance frameworks in digital transformation.

  • Internal digital policies.

  • The role of top leadership in successful transformation.

• Future Trends in Digital Transformation

  • Artificial intelligence and robotics in organizations.

  • Augmented and virtual reality in the workplace.

  • Blockchain and enterprise applications.

• Sustainable Innovation

  • Linking innovation with sustainable development goals.

  • Innovation in business models.

  • The role of technology in supporting corporate social responsibility.

• Sustaining Digital Transformation

  • Integrating technology with human resources.

  • Developing digital competencies.

  • Mechanisms for continuous evaluation and improvement of digital initiatives.