This course, offered by the British Academy for Training and Development, is designed specifically for new people in the field of journalistic writing, as well as for those who wish to improve Business Writing Skills, and to discover more about the industry. This course is also suitable for professionals who want to develop and improve their writing skills, and preparation of newsletters within their institutions, and in the company's magazines, in addition to the freelancer writers.

Journalistic story is an unconventional type of writing in the world of Press, in which the journalist shall harness his skills and senses enabling him to illustrate the journalistic story for the reader, by presenting a vivid and dynamic picture of the event, and reviving the nature of the issues.

Journalistic story is not limited to one area and could be used in many different fields. This has led many newspapers, and news agencies to use them in the service of humanitarian issues in society, dealing with unemployment, wars, disasters, economic affairs, poverty, health and other important aspects of life.

Newspapers in all over the world employ the art of portraiture to present the autobiography of prominent and influential people in societies, in order to target readers' human interests, by highlighting the educational certificates obtained by the person, his family, career, and his duties and responsibilities.

When writing a portrait of a particular famous figure, the journalist must review a variety of documents written about him, such as articles and newspaper interviews, as well as making direct contacts with live sources of the relevant public figure, such as a family member or a friend.

Objectives and target group

Some Elements of storytelling

1. Objective

Which distinguishes storytelling from regular news or Press reports, the objective is not only to convey information for the reader, but to be attracted to investigate, educate and entertain the audience through such stories. 

2. Theme

It should be attractive and enjoyable for the audience, and most importantly to be real with no "fiction content" and to have a taste of human nature.

3. Title

Is the main entrance of the story which should be at the core of story, while containing the excitement that draws attention of recipients and illustarets an image of the subject.

How participants will benefit from the course:

Participants will learn how to improve writing skills, how to come up with new ideas, refine these ideas to turn them into professional journalistic content, learn how to conduct researches and interviews successfully, and how to promote their writing.

Participants will also gain proficiency in how to negotiate copyright issues and how to write more effectively on business material and contents.


Course Content

  • Obtaining new ideas.
  • Understanding the market and reader needs.
  • Continued searching.
  • Conducting of interviews.
  • Practical business tools.
  • The causes of structural written issues.
  • Press Stories , Commercial Issues / Speaker Guest.
  • Modification and improvement - delivery of the first draft of the journalistic story.
  • Presentation of press stories for technical analysis.

Course Date





Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£2900 / Member

Members NO. : 2 - 3
£2320 / Member

Members NO. : + 3
£1885 / Member

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