This course, offered by the British Academy for Training and Development, is designed specifically for new people in the field of journalistic writing, as well as for those who wish to improve Business Writing Skills, and to discover more about the industry. This course is also suitable for professionals who want to develop and improve their writing skills, and preparation of newsletters within their institutions, and in the company's magazines, in addition to the freelancer writers.

Journalistic story is an unconventional type of writing in the world of Press, in which the journalist shall harness his skills and senses enabling him to illustrate the journalistic story for the reader, by presenting a vivid and dynamic picture of the event, and reviving the nature of the issues.

Journalistic story is not limited to one area and could be used in many different fields. This has led many newspapers, and news agencies to use them in the service of humanitarian issues in society, dealing with unemployment, wars, disasters, economic affairs, poverty, health and other important aspects of life.

Newspapers in all over the world employ the art of portraiture to present the autobiography of prominent and influential people in societies, in order to target readers' human interests, by highlighting the educational certificates obtained by the person, his family, career, and his duties and responsibilities.

When writing a portrait of a particular famous figure, the journalist must review a variety of documents written about him, such as articles and newspaper interviews, as well as making direct contacts with live sources of the relevant public figure, such as a family member or a friend.

Who should attend? 

• Directors of media and press departments in companies.
• People working in business journalism.
• Journalists who are interested in developing their skills in story writing for business.
• Personnel involved in enhancing their skill in writing press stories for business.
• University students in the field of journalism and business administration.

How attendees will benefit? 

After completion of the course, delegates will learn: 

• How to improve writing style to suit business.
• How to come up with new ideas and refine these ideas to turn them into professional journalistic writing.
• Learn how to conduct research and interview successfully.
• How to promote their journalistic writing.
• Gain skill in how to negotiate copyright issues.
• How to write more effectively in your company's articles.
• Learn how to investigate successful stories and show them remarkably.
• Acquaintance with advanced skills in the field of proofreading and language drafting.
• Learn about the most common mistakes in business writing.
• Identify examples of press stories for major companies.

• Obtaining ideas.
• Understanding the market and the reader needs.
• Language skills.
• Continued searching.
• Conducting of interviews.
• Mechanisms of defending the institution through influential press stories.
• Press promotion success.
• Practical business tools.
• Cause of writing structure issues.
• Selling Press Story, Business Issues/Speaker Guest .
• The final test.
• Edit and Improve - Submit the first draft of the press story.
• Submit press stories for technical analysis.
• How to formulate the objectives of a journalistic story.
• Common mistakes in writing business press stories.
• Practical applications, research study and models for press stories for major companies.