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Short-Term Course in Commercial Writing


Summary

Writing is an important part of any business, but a few staff receives help with documentation and guidance in writing. This course, offered by the British Academy of Training and Development, aims to help trainees to achieve optimal communication through the effective usage of business writing skills.

Writing skills

Writing is a linguistic skill that enables each individual to transform his ideas and information into written text for keeping or publishing data and information, and communicating with others. This skill is based on talent, training and practice. Some people have the ability to translate their ideas in a creative way that attracts the reader to dive into their characters without boredom. And that does not mean that those who do not have the precious talent will not be able to practice this skill with the same ability. Training and practice can make anyone a brilliant writer in the business field.

Each writing style reveals both the writer's personality and his opinion, but also shows how the author or writer perceives his/ her audience, and chooses the concept of writing style which in turn reveals these options that can change the conceptual world writer's general nature of work. This can be done by a simple change of words; Grammatical analysis, text analysis, methodization, and organization of a number of ideas in usable frames.

Successful commercial writing will master a number of important principles that could be mastered in dealing with various types of writing that are presented to the trainee, showing each trainee how to influence his/ her readers, how to convey the good news and the unfortunate news, how to use clear and concise language In the expression.

Objectives and target group

The British Academy for Training and Development offers this course to the following categories:

  • Managers of companies and enterprises.
  • Personnel in charge of Law Departments in business and commercial firms.
  • Businessmen wishing to develop their legal skills.
  • Employees in the field of legal Management.
  • Students and graduates of faculties of law at various universities.
  • Trainee lawyers.

How will participants benefit from the course?

After completing the program, trainees will be able to:

  • Understanding the context of commercial writing.
  • Learn how to plan and create their own business messages.
  • Know the repeated mistakes in using English language, to enable them to edit their own writing content.
  • The ability to use the appropriate style for each context in commercial writing.
  • The ability to deal with the different types of written material that they may encounter in their daily business activities.

Course Content

Module 1:

Introduction to commercial writing

  • Discussing the curriculum
  • Culture of the organization
  • Different Media Features: Print, Email, Power Point

Module 2:

Writing Process: Basic Principles

  • Planning of commercial messages
  • Preparation of business letters.
  • Modification and review of commercial writing content.

Module 3:

  • Composition, style and language for different types of messages
  • Regular messages, messages with good news or good faith.
  • Messages holding bad news.
  • Messages to persuade.

Course Date

2019-11-11

2020-02-10

2020-05-11

2020-08-10

Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£2900 / Member

Members NO. : 2 - 3
£2320 / Member

Members NO. : + 3
£1885 / Member

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