The British Academy for Training and Development provides this training program in “Proposal Writing and Fundraising” which offers a structured and practical approach to proposal writing and fundraising for development professionals, nonprofit leaders, project managers, and entrepreneurs. Participants will learn how to design effective proposals that align with donor priorities and meet funding criteria, while also exploring fundraising techniques, donor engagement, and strategies for sustainability.

Who should attend?

·       NGO staff and nonprofit leaders

·       Grant writers and fundraising professionals

·       Program and project managers

·       Entrepreneurs seeking funding

·       Development and community outreach officers

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

·       Understand the structure and key elements of compelling funding proposals.

·       Identify and research potential donors and funding institutions.

·       Write persuasive proposals tailored to various funding sources.

·       Develop budgets and logical frameworks (logframes) for proposals.

·       Understand ethical fundraising practices and donor engagement strategies.

·       Build sustainable fundraising plans and diversify funding streams.

• Introduction to Proposal Writing

o Types of proposals: concept notes, full proposals, unsolicited proposals

o Understanding donor requirements and calls for proposals

o Proposal writing vs. project planning

• Donor Research and Relationship Building

o Mapping donor priorities: bilateral, multilateral, foundations, CSR

o Creating a donor database

o Building and maintaining relationships with funders

• Structure of a Winning Proposal

o Executive summary and problem statement

o Objectives, methodology, and activities

o Work plans, indicators, and outcomes

• Budgeting and Logical Frameworks

o Budget categories, justifications, and cost-effectiveness

o Building a logframe matrix

o Aligning budgets with activities and indicators

• Writing for Impact and Clarity

o Tone, structure, and formatting tips

o Storytelling and evidence-based persuasion

o Common mistakes in proposals and how to avoid them

• Fundraising Strategy and Diversification

o Traditional vs. modern fundraising approaches

o Online campaigns, crowdfunding, and donor engagement tools

o Strategic partnerships and resource mobilization

• Innovation and Technology in Fundraising

o Leveraging digital tools for proposal writing and donor management

o Using CRM systems and AI tools to analyze donor behavior

o Innovations in proposal submission (e-portals, AI reviewers, blockchain transparency)

• Proposal Review and Submission Process

o Editing and proofreading checklists

o Internal approvals and timelines

o Submission portals and follow-up

• Monitoring, Evaluation & Reporting to Donors

o How reporting supports future fundraising

o Writing donor reports and impact stories

o Engaging donors post-funding