The British Academy for Training and Development presents this comprehensive program designed to equip HR professionals and business leaders with the strategic tools and modern practices needed to attract, recruit, and retain top talent in competitive markets.
The course explores innovative approaches to talent acquisition, recruitment marketing, employer branding, and candidate experience management. Participants will learn how to align talent strategies with business objectives and create a compelling employer brand that resonates with high-performing candidates.

Target Group:
• HR Directors and Managers
• Talent Acquisition and Recruitment Specialists
• Employer Branding and Communications Professionals
• Business Leaders and Entrepreneurs
• Anyone involved in talent strategy, recruitment, or workforce planning

Program Objectives:
By the end of this course, participants will be able to:
• Understand the fundamentals of strategic talent acquisition and workforce planning.
• Develop and implement effective recruitment strategies aligned with organizational goals.
• Build and strengthen employer brand identity to attract top talent.
• Optimize the candidate experience through digital tools and analytics.
• Leverage data-driven decision-making in recruitment and talent management.
• Establish long-term retention strategies to maintain organizational excellence.

The Future of Talent Acquisition

• Evolution of recruitment in the digital era

• Strategic alignment between business goals and hiring needs

• Global trends shaping the future of talent acquisition

Workforce Planning and Talent Strategy

• Identifying short- and long-term workforce requirements

• Building talent pipelines and succession plans

• Integrating diversity, equity, and inclusion (DEI) in talent planning

Employer Branding Fundamentals

• Defining employer value proposition (EVP)

• The role of branding in talent attraction and retention

• Crafting a consistent brand message across all touchpoints

Recruitment Marketing and Digital Channels

• Utilizing social media and digital campaigns for talent attraction

• Employer branding through storytelling and content marketing

• Tools and analytics for recruitment marketing performance

Candidate Experience Excellence

• Designing a seamless and engaging candidate journey

• Communication, feedback, and personalization strategies

• Enhancing interview and onboarding processes

Data-Driven Talent Acquisition

• Metrics and KPIs for recruitment success

• Using AI, predictive analytics, and automation in hiring

• Building dashboards for continuous improvement

Talent Retention and Engagement

• Identifying key drivers of employee engagement

• Developing retention strategies for high performers

• Aligning learning, development, and career progression with retention goals

Case Studies and Best Practices

• Review of leading global employer branding campaigns

• Successful recruitment transformation initiatives

• Group exercises: designing a holistic talent acquisition and branding plan