The British Academy for Training and Development offers this specialized training program titled Digital Marketing and Social Media Campaigns, designed to equip participants with the knowledge and skills required to understand and apply modern digital marketing concepts and manage social media marketing campaigns in a professional and effective manner. The program focuses on enabling participants to plan digital campaigns, develop relevant content, and analyze marketing performance in alignment with organizational objectives and the evolving digital marketplace.

The program addresses the rapid shift toward digital channels and highlights the role of social media platforms in building brand awareness and strengthening engagement with target audiences. It also supports the development of strategic thinking in the use of digital tools to achieve wider reach, improve marketing returns, and ensure a sustainable digital presence for organizations.

Who Should Attend?

• Marketing and public relations professionals.

• Social media account managers and digital content coordinators.

• Entrepreneurs and owners of small and medium-sized enterprises.

• Individuals seeking to develop their skills in digital marketing.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Understand the fundamental concepts of digital marketing and its role in modern business environments.

• Plan and manage successful marketing campaigns across social media platforms.

• Create engaging and impactful digital content.

• Use performance measurement tools to analyze and evaluate digital campaign results.

• Apply best practices to build a sustainable digital presence and strengthen brand identity.

• Introduction to Digital Marketing

  • Concept and evolution of digital marketing.

  • Differences between traditional and digital marketing.

  • Key digital marketing channels.

• Digital Consumer Behavior

  • Understanding the customer journey in digital environments.

  • Factors influencing online purchasing decisions.

  • Identifying target audiences and building market segments.

• Social Media Platforms and Their Marketing Role

  • Overview of major social media platforms.

  • Characteristics and marketing use of each platform.

  • Selecting the right platform based on objectives.

• Building a Digital Marketing Strategy

  • Defining measurable marketing objectives.

  • Crafting core marketing messages.

  • Planning content calendars and schedules.

• Digital Content Creation

  • Types of digital content and their importance.

  • Writing compelling marketing content.

  • Using images and video in digital campaigns.

• Managing Social Media Accounts

  • Professional organization and management of accounts.

  • Engaging with followers and building online communities.

  • Handling comments and messages effectively.

• Paid Advertising on Social Media

  • Fundamentals of paid digital advertising.

  • Audience targeting and budget management.

  • Optimizing ads for better performance.

• Performance Analysis and Measurement

  • Key performance indicators (KPIs).

  • Analytics tools and report interpretation.

  • Improving campaigns based on data insights.

• Integrated Digital Campaign Management

  • Coordinating campaigns across multiple platforms.

  • Aligning content with brand digital identity.

  • Ensuring consistency in marketing messages.

• Current Trends in Digital Marketing

  • Influencer marketing strategies.

  • Artificial intelligence and marketing automation.

  • Building future-ready and sustainable digital strategies.