Course in Strategic Communications and Public Relations


This one-week course is designed by the British Academy for Training and Development for small groups of Public Relations Staff at a leadership level to develop leadership and exchange of experiences on the state of the art External Communications. This course will be a high level speaker training for discussion on Advanced Strategy, Media Participation, Crisis Response, and Public Relations through social media.

Strategic Communication is a comprehensive concept that includes many aspects such as Organizational Communication, and Awareness Campaigns. Strategic Communication will guide the organization for the best methods of PR Strategic practices. Therefore, the emergence of Strategic Communication Framework inside the establishment would set out the proper parameters of relationships with Internal and External Stakeholders

Public relations have authority over corporate social responsibility through the Cases Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussion. This course offered by the British Academy for Training and Development helps students develop an important assessment of the role of Public Relations in the community and the development of analytical and professional skills.

Objectives and target group

This course is offered by the British Academy of Training and Development for those who hold high positions and aspire to achieve further excellence and innovation. Senior Public Relations Managers, Communications Managers, Agency Account Managers, and Government Communications Managers are also recommended.

How will participants benefit from the course?

After completing the program, participants will be able to:

  • Developing complex and sophisticated communications strategies.
  • Determining how and when to engage in politics and the legislative process.
  • Analyzing the roles and functions of the ideal communications department.
  • Developing policies, procedures, materials and resources to facilitate the efficient operation of your communications department.
  • Developing crisis messages and preparing tactics for rapid and critical response.
  • Working confidently with journalists and online social media.
  • Representing your institution effectively even in the most difficult interviews.

Course Content

  • Advanced communications strategy.
  • Strategic media relations.
  • The role of Media in Crisis Management, and online participation.
  • Internal communications.
  • Advanced Communications and Public Relations Management.

Course Date





Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£2900 / Member

Members NO. : 2 - 3
£2320 / Member

Members NO. : + 3
£1885 / Member

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