The British Academy for Training and Development offers this training program in Public Relations and Event Management, designed to enhance participants’ capabilities in corporate communication, reputation building, and professional event organization. The program provides a clear understanding of the role of public relations in strengthening an organization’s presence and improving audience engagement through well-structured communication planning, media message management, and the professional execution of corporate events.

The program further covers the full spectrum of daily communication tasks—from preparing media content, coordinating with relevant stakeholders, and managing audience interaction during and after events, to explaining strategies that enable organizations to present their identity consistently and in alignment with their overall objectives. It also highlights the key technical and organizational requirements necessary for the successful execution of different types of events. Participants will develop a deeper understanding of the connection between effective communication and event management, contributing to a stable corporate image and reinforcing stakeholder trust.

Who Should Attend?

• Public relations employees in public and private organizations.
• Professionals working in media, marketing, and corporate communication departments.
• New event organizers and individuals seeking to develop their professional skills.
• Entrepreneurs and managers overseeing corporate event planning.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Gain a structured understanding of public relations functions and tools.
• Develop the ability to prepare media messages and communication content.
• Enhance planning and organizational skills across all stages of event management.
• Improve coordination between internal and external stakeholders
  Enable participants to build a balanced corporate image that maintains the organization’s reputation.

• Public Relations Fundamentals

  • The modern concept of public relations and its role within organizations

  • The nature of communication with internal and external audiences

  • Key factors influencing the organization’s public image

• Corporate Communication Environment

  • Components of the communication framework within organizations

  • Types of communication messages and requirements for their development

  • The role of public relations in supporting strategic objectives

• Media Message Management

  • Developing core messages and identifying target audiences

  • Professional standards for writing media statements

  • Using the appropriate style for each communication channel

• Working with the Media

  • Coordination with journalists and media entities

  • Media monitoring mechanisms and coverage analysis

  • Preparing information materials and media activity reports

• Initial Event Planning

  • Defining the main objective and target audience

  • Preparing timelines and identifying key tasks

  • Selecting venues and required technical resources

• On-Site Event Management

  • Organizing the operational sequence on the event day

  • Managing participating teams and ensuring workflow consistency

  • Preparing visual materials and event-specific information kits

• Coordination with Participating Stakeholders

  • Communicating with guests and speakers

  • Ensuring smooth information flow among team members

  • Handling unexpected situations and emergencies

• Media Coverage for Events

  • Preparing for media appearances during the event

  • Producing press materials before and during the event

  • Monitoring media engagement and documenting results

• Building a Consistent Corporate Image

  • Key principles for maintaining a strong corporate reputation

  • The link between public relations and public perception

  • Developing a communication style that reflects the organization's identity

• Post-Event Follow-Up

  • Preparing final post-event reports

  • Evaluating the success of communication and organizational objectives

  • Improving procedures for future events