After completing the program, participants will be able to:

• Identify the links between the business problem, research objectives, and their outcomes.

• Identify and formulate key findings related to the business problem and research issue.

• Understand that client rejection at the beginning of a conversation may not be a final rejection.

• Provide usable outputs at the end of the project.

• Write the research report, design, and present the key findings in a way that adds value to the end user or client.

• Master handling rejection cases.

• Adhere to ethical issues and integrate them into reporting research findings.

• Respond to clients and emphasize understanding.

Target Audience for the Course:

• Current and potential employees in business and marketing research.

• Researchers within institutions, public service, and non-governmental sectors.

• Managers using marketing research services.

• Current and potential employees in business and marketing research.

• Researchers within institutions, public service, and non-governmental sectors.

• Managers using marketing research services.

• Managers and owners of government and private companies.

• Managers of large companies.

• Owners of industrial, commercial, tourism, and service establishments.

• All workers in management and execution fields.

• Anyone looking to build promising companies with a bright future.

1. Dealing with Rejection Cases

• Understanding how to handle client rejections and objections

• Techniques for improving communication with clients during difficult situations

2. Client Communication Mechanisms

• Methods of effective communication with clients

• Building rapport and trust in client relationships

• Overcoming communication barriers

3. Creative and Critical Thinking Process

• Engaging in creative thinking techniques

• Applying critical thinking to solve complex problems

• Strategies for balancing creativity and analysis

4. Identifying Problems and Finding Suitable Solutions

• Problem identification methods

• Step-by-step approach to problem-solving

• Creative problem-solving techniques

5. Decision Making Using Innovative Methods and Methodologies

• Exploring innovative decision-making models

• Techniques to make better decisions quickly and efficiently

• The role of intuition and data in decision making

6. Balanced Approach to Creative Thinking and Decision Making

• Integrating creativity and analysis for balanced decision-making

• Using creative methods for efficient decision-making

• Real-life applications of creative problem-solving in business

7. Action Plan for Stimulating Creativity and Critical Thinking

• Creating a personalized action plan for enhancing creativity

• Developing critical thinking skills for effective decision-making

• Techniques to foster a creative mindset in the workplace

8. Importance of Management in Company Success

• Understanding the role of management in business growth

• Key factors that contribute to successful management

• How management decisions impact business outcomes

9. Modern Management Trends

• Overview of current trends in management

• Adapting management practices to new technologies and global markets

• Future predictions for management practices

10. Making Accurate and Quick Management Decisions

• Tools and strategies for quick decision-making in management

• The importance of decisiveness and clarity in leadership

• Managing time and resources effectively while making decisions

11. Working with Group Dynamics

• Understanding group behavior and dynamics

• Leading and motivating teams

• Techniques for resolving conflicts within teams

12. Solving Problems Creatively and Finding Solutions

• Techniques for brainstorming and idea generation

• Collaborative problem-solving strategies

• Applying creative thinking to business challenges