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To meet the needs of the modern business landscape of building conclusive relationships with customers and regularly generating sales, a motivated sales team is far from sufficient; that will also require strategic direction and efficient processes as well as strong tools. This is where Salesforce Management comes in. It is an organised approach within an organisation with leading, supervising, and optimising the field sales team with respect to the performance and revenue. It involves...

A General Sales Manager (GSM) is crucial in every sales-driven business. Whether it is a retail chain, car dealer, or multinational company, the GSM drives the sales number, develops the strategy, and builds the team. Any business that wants to scale, increase revenue, and retain satisfied customers must understand the responsibilities of a general sales manager. This article deals with the responsibilities of general sales management, what makes it relevant in today's competitive markets,...

In today's unpredictable business environment, preparing for disruptions is not optional; it’s essential. A Business Impact Analysis (BIA) plays a substantial part in any organised risk management and continuity planning strategy. It identifies critical business functions, evaluates the effects of interruptions, and determines recovery priority. Whether caused by an interruption from cyberspace, nature, or operation, knowing how those interruptions could affect operations allows one to...